From negative to positive, from traditional to creative, a German advertising firm Jung von Matt did an outstanding job by turning ‘beer bellies’ into ‘Brewed with love’, the slogan in a Bergedorger Bier (one of the German beer brands) advertisement.   The male models took the same iconic poses ‘originated’ from pregnancy photoshoot by many mothers-to-be.  The sweet smile on their faces, the soft touch on their bellies … … these all work in the consumers’ eyes.

Source: www.mymodermet.com